I met Shelly Kramer when we were both speakers at a Chicks Who Click event and have been fast friends ever since. A total powerhouse, she owns her own firm and works with clients all over the world, providing marketing, advertising and PR services. She is especially known for her expertise when it comes to integrating social and other online tactics into traditional marketing efforts – proving she is clearly WAYYYYYY smarter than me.
This Is The End of Publishing
by Shelly Kramer of V3 Integrated Marketing
From the moment I found this video, I was transfixed. And every time I watch it, I fall in love with it all over again. It’s inspiring beyond words and, in my view, totally and completely accurate. This fantastic piece was originally produced by The Khaki Group for Dorling Kindersley Books, a UK bookseller and part of Penguin Group USA. Intended for use at an internal sales conference, the video was such a hit that it made its way out of the company is a viral phenomenon with some 478,000+ YouTube views and growing.
But, to me, the video was more than just a killer piece of video production with a terrific message. It spoke to the world in general and, specifically, many of my clients and prospective clients. Here’s why. I deal with small business owners on a daily basis, and most of them are struggling to get their heads around the changing paradigm that exists in the world of marketing, especially as it relates to the importance of integrating social strategies into their marketing efforts.
If you’re reading this blog, you are clearly on the forefront of this paradigm shift and it’s no news flash that the online world is where it’s at. But, for many this is difficult to absorb. They have trouble seeing the myriad of opportunities that exist and all to easily are overwhelmed by the thought of learning a new skill set, or changing the way they’ve always done things, or adapting their marketing tactics to include this new frontier, so that they and their businesses can continue to flourish and grow.
Do you see why I say that this video speaks not only solely to the publishing industry but to the world in general? There’s an audience out there who is savvy, opinionated, educated, comfortable with technology in all shapes and forms and moved by things that matter. If you have a message that speaks to them, they want to share it. If you have a product that they like, they want to use it. And they want to tell their friends about it. They care about the Earth. They care about the world and what╒’s going on. They care about doing good things. They care about what matters. They want to speak. And they want to be heard. And it’s not all that hard to engage with them. In fact, it╒s not hard at all.
Reaching them should be your goal. Listening to them should be your goal. Engaging with them should be your goal. What are you doing about that? What tactics are you using?
I’d love to know.