I understand. In the beginning, way back when, it was hard to manage a fan page or a business page or anything else from your personal Facebook account because it was clunky and weird. But, for as much as I complain about Facebook – they really do have some elegant tools for people to manage business pages now.
It’s time to move if you have not.
What do I mean by this?
If you log-in on a personal level and your “name” on Facebook is the name of your business or blog, you are violating Facebook’s guidelines, and they could shut you down. Not to mention, people like me will not accept your friend request.
The best practice is to have a personal account, under your real name, and a business or fan page under the business, band, personality, nonprofit or blog name. Whatever your “thing” is rather than a specific person. And it will be attached to your personal account.
A personal account makes events. It friends people. It builds relationships on a more personal level. It is supposedly more private. I say “supposedly” because, let’s face it – whatever you put on the internet is fair game, particularly with how often Facebook changes their privacy controls and how confusing they are.
Why would you want a business page?
Statistics. Facebook has a very nice set of analytics to show you new likes, level of interactions and my personal favorite, “virality.” Virality gives you a snapshot of your most popular posts – and I use this info to build more content in that same vein.
Targeted Content. Give people who like your business what they want to see. You can still interact with them on a personal level, and you should. They just don’t need to know what your family reunion looked like, unless that works for your business. The point is, you separate business from your own stuff.
Advertising. You can promote your page and/or specific posts that are important from a business perspective. When you get over 5,000 likes you can also add targeting to your advertising. Further note: Personal accounts are capped at 5,000 friends, whereas business or fan pages are not – giving you the flexibility to have many, many more people in love with your business or fan page.
Multiple Admins. You can add several people help you build content on page, whereas if you are operating as a personal level, you all need to have the one password and then log in and out. Yuck. Since fan pages work best when the content is interesting and consistent, this is an important factor. Get a bunch of people to help you!
OK. I use my personal page for business, how do I do make the switch?
1. Start a Facebook Business Page
2. Change your personal account to your real name.
3. Announce the new business page on your personal page.
4. Go to your business page admin section and pull down from “Build Audience” to “Invite Friends” and start inviting your Facebook friends over to your fan page.
5. Build content on the Business or Fan Page.
Extra Tip: Get A “Vanity” Facebook User Name
Depending on a few variables you may be immediately be able to get a “vanity URL” or username for your Facebook fan page, or your page may need to get 30 likes before you can pick a name.
Once you are eligible, go to the Facebook User Name page:
Obviously pick a username closest to your business name, with the easiest spelling and no extra numbers or letters if possible. This will be the URL you can now put on your advertising or the name you say to people in person to help them find you on Facebook, so keep it simple!
Good luck, friends!
You all have any other
Facebook Business Page
tips to share?