I feel lucky to have a long-standing relationship with Ford. Sometimes we do super fun things together, like hanging out at the Jimmy Kimmel Live show and then checking out the 2017 (yes, 2017) Ford Escape during the Los Angeles Auto Show. But every time I attend a Ford Trends Event, I learn new things too, and not just about cars.
I also have been lucky to attend the “Further With Ford” conference several times, and listen to Sheryl Connelly speak about trends. Again, not just trends in the automotive industry. Of course Ford is interested in how all these affects them as a company, but the variety of topics always show me they are thinking about what people are doing both in and out of their cars.
Today Sheryl and Ford has released the fourth-annual “Looking Further with Ford Trend Report“ which takes you through the 10 trends that are expected to shape the global consumer climate across all industries for 2016.
Some highlights from the 2016 Ford Trends Report:
- This year’s book points to inspiration and ingenuity, as consumers embrace new platforms and means to make the world a better place.
- We’re also seeing a heightened focus on mobility: consumers are leveraging technology, sustainability and collaborative solutions to move more freely and embrace opportunities that defy conventional boundaries and barriers.
- Consumers are eager to share good news – 73% of adults globally agree that they are more likely to share positive news stories on social media.
- 75% of U.S. adults under the age of 35 say they’re willing to pay more for products that are more versatile.
- 48% of U.S. adults under 35 agree that they could see themselves buying a self-driving car in the future.
- 79% of U.S. adults say mindfulness is not just a fad, and 58% say they make a conscious effort to disconnect from their devices.
- 66% say they tend to favor products that have are made from recyclable content versus those that aren’t.
- 48% of U.S. consumers say they will buy more from a retailer that personalized their shopping experience.
I recently spoke at BlogHer about the importance of mobile, so I am feeling pretty good about some of the insights in the report.
Also, as a consumer who loves ingenuity and looking after our planet, the new ways to use renewable products are very encouraging.