The Mechanics of Logo Design

It’s funny how, when you procrastinate long enough, some things actually become easier.

In December, I gave a talk at Ignite Boulder about the basic steps for designing a logo. If you don’t know what Ignite is, you have 5 minutes, 20 slides and each slide auto-advances every 15 seconds. EEKS!

Given the format and the time constraints, clearly my talk was high-level – just some general tips that most folks can apply when they are creating, or working with a designer to create, their logo. Things like color theory, kerning, printing formats and YES – the Double Rainbow Guy!

Ever since then, I have been meaning to break apart the presentation into a post, but LUCKY ME! This week the videos from the night were released, so I have the WHOLE PRESENTATION to share!

Hooray! Hope you like it.

Also, Be sure to check out Jason in his fabulous dress, so you know why I was wearing a suit.

P.S. Thanks to Ef Rodriquez for being my guinea pug.


Greeblehaus is a Denver-based music and travel blog sharing concert photography, reviews, and stories from live music across Colorado and beyond. You can find more upcoming shows in our Denver concert calendar.

This article has 6 comments

  1. sue at nobaddays

    Fun a fun preso, Aimee! Love it, and learned a few things!

  2. sue at nobaddays

    Meant: WHAT a fun preso! … !

  3. hrmustang

    great blog, love the pictures, just awesome.

  4. chloebear

    Great job! Really enjoyed your presentation. Sorry to have missed the real thing.

  5. kristy - where's my damn answer

    Great presentation Aimee :D. I love it. Funny, I was just talking to Ron about wanting to learn more about what goes into creating branding from scratch. We don’t do a ton of it, but it intrigues me. Any suggestions on books that are good to learn more on it?

  6. Schmutzie

    Aaaaand here we are in late August! I found this emailed to myself as I was cleaning out my inbox, and I love it!

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